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| About this page: | Originally posted on August 8, 2009 Last substantively updated on August 8, 2009 |
My current bio (as of Aug 2009):
[ I believe I (co)-wrote this at Google sometime in 2006 or 2007. ]
Adam Lasnik
Search Evangelist, Google Inc.
As Google's first
Search Evangelist, Adam is dedicated to building
stronger relationships
between Google and webmasters. Prior to joining
Google in 2006, Adam held
online communications and advertising
positions at a mix of small and
large companies. He was also an
Interactive Strategist at the high tech
PR firm Niehaus Ryan Wong,
helping clients understand and leverage the
power of online
communities.
Throughout his career, Adam has
written comprehensive search engine
optimization reports, managed
sponsored ad campaigns for Fortune 500
companies, and provided broad
communications consulting to successful
startup companies.
Adam
earned a BS in Communications and Political Science from
Northwestern
University, and an MBA and J.D. from Indiana University.
* * *
Bio from a previous employer, Niehaus Ryan Wong:
[ At NRW, all employees were required to write a personal bio to go up on the Web site. Most people (including myself) didn't mind, finding it to be great fun to both write a personal "profile" and read the profiles of colleagues. I wrote this bio sometime in 2000, I think -- Adam ]
For 18 years of his life, Adam lived relatively peacefully in the 2nd safest medium-sized city in the country. He was a classical pianist, a near-straight-'A' student, a defiant band and choir geek, creator of an in-school singing telegram service ("The Birthday Brigade") and a late-night pre-internet bulletin board junkie with his state-of-the-art Apple II+ computer. Think Corey Haim's "Lucas." Think War Games. Think Different.
And think Trend-setting. Not only was Adam "wired" before it was cool to
be a geek, he also ventured way out to the midwest for his undergrad,
despite confused protestations from his friends who demanded to know why he
wasn't going to "a real school." And shortly after Adam earned his Political
Science and Communication degrees from Northwestern University, the Wildcats
were esteemed participating guests at the Rose Bowl, and the school was then
seen (even in the eyes of Adam's former friends) as a "real school."
Coincidence? You decide.
After making it through NU, Adam knew he was
ready for anything in life. He had survived Valentine's Day caroling outside
in one of Chicago's famed blizards, and also made it through living
simultaneously with not one, not two, but three near-homicide-inducing
roommates from hell in one smallish dorm room. Adam also joined the NU crew
(rowing) team out of peer pressure, and still fails to see the allure of 5am
rowing sessions. Compared to this, his classes were a piece of cake!
Then came the "finding himself" post-grad year. Holding normal jobs (like legal secretary) by day, and doing cool but decidely un-lucrative stuff (like orchestra conducting) at night, Adam led a busy and entertaining existence. Nonetheless, the lure of returning to academia was too strong to refuse, so Adam once again packed his bags for the midwest (this time at good ol' Indiana University) to pursue a joint JD / MBA degree, focusing on International Electronic Communications and Commerce.
During an internship and subsequent "real job," Adam decided to justify
the International part of his academic major by working for an Information
Technology Consulting company in Germany, helping to research and implement
an American subsidiary. From handling business plan writing to marketing to
HR challenges and beyond, Adam served as a tireless generalist in both the
original Mannheim office and the new Boston office. On the weekends,
however, he metamorphasized into a spur-of-the-moment Eurailpass-holding
traveler, doing his best to blend in with local cultures in more than a
dozen European countries... sampling clubs, wandering through street fairs,
and even paragliding from the Swiss Alps (see picture above).
Adam soon
grew weary of the IT Consulting world, however, and moved back to his humble
roots in Thousand Oaks, California to find a job where he could use both the
creative and technical parts of his brain, yet still be with decidedy cool,
interesting, and mostly-sane colleagues. Thankfully, he was successful in
this endeavor :)
While happily settled into the NRW family in the Interactive Bureau, Adam still enjoys his life outside the office by soaking in music and fitness stuff. And in the wee hours of the morning, you'll still find Adam glowing by monitor light as he continues to work on his admittedly wacky website at http://www.smilezone.com/. Stop on by the site, or better yet, if you're in NRW-land, visit Adam in Area 52.

