Think green, think sustainable, think sultry and sexy?! You may laugh, but the “Hot Chix Dig” crew shows that environmentalism is hot, and I’m not just referring to global warming.
So what’s the deal here? These women believe that awareness is the key to getting people to make real, substantive improvements in the way they treat our planet. And—as I’m sure you’ll agree—communicating wisdom about conservation and sustainability is a whole lot more engaging (and memorable) when it’s delivered by scantily clad and attractive women. Or at least it is for straight men and lesbians 😀 (hey, ladies, don’t just complain; I bet hotstudsdig.com is still available!)
Not only can you visit the Hot Chix Dig site and learn about xxxxx, you can also buy their 2009 calendar and show off your fine eco-aware sensibilities to your friends and (if you’re in a particularly easy-going workplace) your colleagues.
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So why am I writing about this?
- I personally know and respect the founder of the site (“Avida Verde”).
- I think it’s an intriguing and pretty humorous idea, selling environmentalism with sex and/or vice versa.
- I’m curious to hear your thoughts. What do you think the site will accomplish? Are you inspired? Offended? Impressed? Annoyed? Something else entirely?
I’ll be happy to alert Avida Verde to any comments below. 😀