Form and function interwined

society

Handwritten and poorly formatted sign inviting applications for a dance instructor position
Why do so many people and organizations fail to realize that what they write is dramatically colored by how it’s communicated?

Given the power and mass-affordability of communications tools, I’m amazed at the cluelessness of folks who churn out badly formatted or downright illegible materials.

In the example to the right, I understand that an unprofessional-looking sign is likely not going to deter talented dance teachers from applying. I can’t imagine that this sort of lazily-scribbled sign would impress too many prospective students or their paying parents, however.

2 comments… add one
  • Bobby Jul 21, 2003

    I saw this gas station sign one time – It was a Shell gas station – the letter ‘S’ had fallen off of their sign.  Who wants to go to ‘hell’ for gas?  Uh oh – loaded question.

  • CrazyKate Jul 22, 2003

    And even if you are going to have a handwritten sign instead of a nicely formatted sign, at least get the writing correct!  It’s not as if “INSTRUCTOR” couldn’t have been put below “DANCE” all by itself instead of hyphenating in the wrong spot…

What do you think?