You’d think that companies would “get it” by now. Most don’t.
Privacy policies aren’t rocket-science, but they’re absolutely critical to the long-term success of a company. Without earned trust and strong communications, firms have little hope of surviving, and thank goodness!
– INFORM: Let visitors know, in accessible language, how the site collects and manages data acquired
– REASSURE: Offer confident and truthful promises about the safeguarding and respect of this data
– PERSUADE: Successfully invite visitors to fully utilize the site’s functions, and to provide honest data and feedback without fear
– PROTECT: Guard the company itself against basic legal or public relations challenges that may arise from improper or incomplete disclosures
And then — though I shouldn’t have to say this — they need stick by their promises… and they’ll then be rewarded with greater loyalty and fewer lawsuits 🙂