What was Disney thinking?

business and consumers, marketing and advertising

As you may have heard by now, Disney has begun field-testing its “EZ-D” DVDs that self-destruct after 48 hours.

Understandably, environmentalists are up in arms. But while I share in their disdain for this wasteful format, I have a different question to ask: What bozo set the price for these discs at $7 each?!

For about $7, I can go see a matinee on a BIG screen.
For about $8 on average, including shipping and handling, I can buy DVDs from a DVD club (via their intro package).
For about $10, I can actually buy single used DVDs (without any quality degredation), or — on sale — often new DVDs.
Via many online services, I can rent a DVD, complete with free postage-paid mailer, for about $3.

$7 for a disposable time-limited piece of plastic? It’s not just an animated character that’s Goofy, that’s for sure.

2 comments… add one
  • Mark Feb 27, 2008

    When you find a word like Sale,
    Whether there might be problem of quality with the problem or they need to increase sell for the product.
    It’s nothing more than a best fundamentals of marketing.

  • Online Shopping May 26, 2008

    Mark you need to have some what basics of buying and shopping industry.
    What does mean sale do you know? actually the place where you can get the quality products at very affordable prices.

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