Spam — it’s not just for no-name obscure jerks anymore.
Let’s give a hearty raspberry to Gevalia, the supposedly gourmet purveyor of coffee and teas, who — through a partner — is now knowingly spamming me dozens of times a month.
How can I be sure that Gevalia is responsible?
Well, a couple of months ago, I signed up for a Gevalia membership directly on their site and ordered a couple of teas, using a newly generated (and non-dictionary-guessable) e-mail address ONLY for that signup.
The teas were decent but not exceptional, and certainly more pricey than comparable products I can buy locally, so I called to terminate my subscription.
Then, starting last week, I started getting two spams a day at that Gevalia-specific e-mail address.
And I’m not talking about “Rejoin Gevalia!”-type promotional mailings. No, sirree, I’m getting typical bogus spam crap like:
– “You Qualify for our 5000 Dollar Scholarship”
– “Take Two Minutes to Improve Your Financial Future”
– “Are You Paying Too Much for Health Insurance – Find Out Now!”
And charmingly, Gevalia (and its partner gleaned from Whois, “PeaksNetwork.com”) clearly know that this is spam, taking care to beat spam filters by varying the unsubscribe URL domain in every single message (bimudu.com, sinunu.com, etc.)
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I’d expect unethical behavior like this from shock-the-monkey sweepstakes sites and porn sites and such, but a supposedly reputable company like Gevalia?!
Ahhh… wait a minute! I just did a search for Gevalia Spam on Google, and found thousands of hits. Guess I’m not alone, eh?
In fact, I just learned that there’s an attorney who has filed a class-action lawsuit against Gevalia. I’ll be hopefully joining the group soon and I invite you to do so also. We need to teach corporate America that spam does not pay… no matter what ‘stature’ of company is involved.