Category: marketing and advertising
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Questioning desires and assumptions about music
Yes, it’s been a while since I’ve posted, and no, I won’t apologize. I’ve been busy… not (just) picking my nose, but picking things to write about. Additionally, dear reader, I’ve been spending much of the last few weeks delving even deeper into online music services, evaluating my own music habits and interests, and planning…
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On selfishness, obsolescence, and jubilant consumers
Several organizations are throwing up (their arms) in wild fear of their job sectors going the way of the dodo. For instance, unless you’ve been living in a cave for the last few months, you probably already know about the new federal program which will block around 80% of telemarketing calls for those who sign…
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Affiliate programs… offline? Yes!
In the previous entry, I mentioned the hard-sell tactics that my gym uses when trying to strong arm potential members into becoming paying members. I’d like to suggest that my gym — and many other “non-online” entities — could greatly benefit by replacing traditional (and often annoying) selling techniques with affiliate programs. Yes, I’m talking…
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We’re already bombarded by too much marketing, right? But…
Ads on buses, ads in school gyms, ads on urinals nowadays, for goodness sakes. Isn’t all the marketing and advertising a bit much sometimes? Yes. But yesterday, I was nonetheless thinking of missed cross-promotional opportunities. See what an MBA does?! 🙂 Within half-a-block of one of the gyms I frequent, there’s a Jamba Juice. For…