Why do so many people and organizations fail to realize that what they write is dramatically colored by how it’s communicated?
Given the power and mass-affordability of communications tools, I’m amazed at the cluelessness of folks who churn out badly formatted or downright illegible materials.
In the example to the right, I understand that an unprofessional-looking sign is likely not going to deter talented dance teachers from applying. I can’t imagine that this sort of lazily-scribbled sign would impress too many prospective students or their paying parents, however.
What do you think?