The RIGHT way to AUTHOR privacy policies

You’d think that companies would “get it” by now. Most don’t. Privacy policies aren’t rocket-science, but they’re absolutely critical to the long-term success of a company. Without earned trust and strong communications, firms have little hope of surviving, and thank goodness! So without further ado, here is my free advice to companies wanting to create… Continue reading The RIGHT way to AUTHOR privacy policies

An exasperated but well-meaning note to camera reviewers

[I posted this on a camera review forum a long time ago, and I hope you don’t mind me republishing it here 🙂 – Adam] I just finished reading [a particular review of a camera], and that was the last straw. This criticism is not specific to [the reviewer], however, nor is it intended to… Continue reading An exasperated but well-meaning note to camera reviewers

Forget marketing, just gimme the darn info, please!

After buying a cordless phone for my new apartment a while back, I learned — after the 30 day free-return period — that the stupid thing didn’t have the capability to turn the ringer off. Given that I receive junk faxes at all hours of the day and night, this is a pretty important feature… Continue reading Forget marketing, just gimme the darn info, please!

On selfishness, obsolescence, and jubilant consumers

Several organizations are throwing up (their arms) in wild fear of their job sectors going the way of the dodo. For instance, unless you’ve been living in a cave for the last few months, you probably already know about the new federal program which will block around 80% of telemarketing calls for those who sign… Continue reading On selfishness, obsolescence, and jubilant consumers

Affiliate programs… offline? Yes!

In the previous entry, I mentioned the hard-sell tactics that my gym uses when trying to strong arm potential members into becoming paying members. I’d like to suggest that my gym — and many other “non-online” entities — could greatly benefit by replacing traditional (and often annoying) selling techniques with affiliate programs. Yes, I’m talking… Continue reading Affiliate programs… offline? Yes!

We’re already bombarded by too much marketing, right? But…

Ads on buses, ads in school gyms, ads on urinals nowadays, for goodness sakes. Isn’t all the marketing and advertising a bit much sometimes? Yes. But yesterday, I was nonetheless thinking of missed cross-promotional opportunities. See what an MBA does?! 🙂 Within half-a-block of one of the gyms I frequent, there’s a Jamba Juice. For… Continue reading We’re already bombarded by too much marketing, right? But…