The computer thinks I’m Gay and Pregnant

Ray Everett-Church of Fremont, Calif., who is gay, ordered “Queer as Folk” videos from Amazon.com. Understandably, the site began suggesting gay-related calendars and books. Then he bought a baby book for a pregnant friend. So for weeks, the site also recommended parenting books. He says it was as if Amazon.com decided he was “a pregnant gay man.”

– Humorous-yet-serious article in the Wall Street Journal talking about how computers (like via Tivo and Amazon.com) profile us

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